Southern Utah University Destress Fest Marketing

programs used:

adobe illustrator, adobe photoshop, traditional medium

project type:

professional

year completed:

2018

The project was to create promotional media for the printed A-Frames, Vertical and Horizontal Digital Displays, Twitter and Facebook posts and printed Tabletops in order to promote SUU’s Destress Fest. The festival was going to be a series of fun focused events to provide students and outlet around the time finals were happening. The organization I was collaborating with STIL Marketing also had an overarching theme at the time. The theme was “Here Comes the Sun”. The Beatles reference was made to celebrate the coming of summer and to describe the fact that the events were supposed to have a 70s psychedelic flavor. To reflect these themes I decided to inject 70s and psychedelic flavor into the media I produced.

The two events from the festival I was assigned, was the color throw and the foam dance.

I wanted to include illustrations in this project so I did some ink drawings that could be colored for the media.