soda hues

hello

Soda Hues (Tony Di Donato) is a creator and designer. He specializes in developing branding systems and creative strategies, establishing visual languages, managing multi-phase projects, and aligning visions with purpose and aesthetics. His collaborative approach, passion, and expertise allow him to deliver impactful designs that fulfill client needs and resonate with target audiences. He is committed to exploring the power of design to convey messages effectively, connect people, and improve the human experience.

Skills

  • Branding

    Crafting a brand’s visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography.

  • Publication

    Creating and designing layouts for things like newspapers, magazines, books, and the online equivalent to those. Producing and overseeing the production of printed media and materials.

  • Creative Cloud Proficiency

    Experience with several design software within the adobe creative suite. Achieved top percentile results in the LinkedIn assessments for InDesign, Photoshop and Illustrator.

  • Photography

    Experience working with DSLR cameras, working with studio equipment and making sets for production photography. Proficiency in editing photos in software such as Lightroom and Photoshop and familiar with techniques in digital photo restoration.

  • Management

    Experience reviewing and interviewing applicants. Directing tasks on larger projects and events with a diverse team. Overseeing and signing off on university internships. Planning schedules and maintaining deadlines using custom mission boards or software like Monday.com or Excel/Sheets. Experience controlling five-figure budgets; working with and sending payments to international associates.

  • Organization

    Experience managing multiple clients concurrently. Creating file naming, folder naming, and project organization standards and infographics to be used by junior designers and non-design staff.

  • Videography

    Experience shooting with GoPros and hand-held video cameras. Competency in video editing software like Final Cut Pro, Adobe Premiere Pro, iMovie, and Capcut.

  • Drone Piloting

    Experience flying a DJI Air2s drone with a mounted camera. Familiar with some aerial filming maneuvers. Registered as a commercial drone pilot in South Korea.

  • Audio

    Experience working with audio recording and editing technology. Connecting and setting up recording equipment involving audio interfaces, various cables, and condenser microphones. Competency in using DAWs like Logic Pro and Ableton.

  • Fulfillment

    Experience receiving orders and packaging delicate products in order to prevent damage in transit. Worked with shipping companies like UPS and USPS to successfully ship products domestically and internationally.

  • Streaming

    Experience streaming live broadcasts on platforms like Youtube and Twitch. Understanding how to use a capture card and set up streams and overlays through programs like Streamlabs and StreamElements while managing a stream in OBS.

See the Work